Evernote "Remember Everything"
Targeting - Professionals and students
Core Theme of the Campaign -
Emphasizing the convenience and utility of the app
About the
Campaign -
Evernote's note-taking app
Formula applied by the Campaign to elicit customer action -
Highlighting Evernote's ability to organize and remember
Business Title
A Look at
the Campaign
Evernote's slogan, "Remember Everything," encapsulates the core purpose and functionality of the Evernote platform. Evernote is a note-taking and organization app that allows users to create, store, and organize various types of digital content, including text notes, images, web clippings, and more. The slogan communicates the idea that with Evernote, you can capture and keep track of all the information, ideas, and notes you encounter in your personal and professional life.
Here's an explanation of the slogan:
1. Remember: This word emphasizes Evernote's role in helping users remember and recall information. It reflects the app's ability to store and organize notes and content in a way that makes it easy to retrieve when needed.
2. Everything: The word "everything" suggests that Evernote is a comprehensive solution for capturing and managing a wide range of information and content types. Whether it's meeting notes, research articles, to-do lists, or inspirational ideas, Evernote is designed to be a central repository for all your digital content.
The "Remember Everything" slogan reinforces Evernote's value proposition of providing a digital workspace that helps users stay organized, productive, and in control of their information. It highlights the app's versatility and its ability to adapt to various use cases, from personal note-taking to professional project management and collaboration.